Case Study: GraphCMS and DMarket
Powering in-game trading with a Headless CMS for gaming marketplaces, enhanced with AI and Blockchain.
A flexible and fast-to-implement web and mobile advertisement management system with a Headless CMS for Marketing & Advertising.
It took us about 1 week to set up our GraphCMS-powered ad server. In contrast, in a previous job our team needed 2 months to implement an ad server based on a traditional CMS.
Avec is the leading business management platform for beauty salons and beauty entrepreneurs in Brazil. Headquartered in São Paulo, the company employs over 160 people. Millions of businesses and users benefit from their revenue management system, payment solution, beauty and wellness product marketplace and booking mobile app.
GraphCMS is Avec’s Ad Management System. Avec serves banners, displays special offers, and runs time-limited promotional campaigns in its e-commerce platform, main website and mobile app. Information about cosmetic products and new salon partners, seasonal promotions, product images – all of which are hosted and managed with GraphCMS. Moreover, website and app locations (e.g. homepage vs. specific product page) are also managed with the CMS.
In the past, Avec’s marketing team uploaded promotions and banners in two separate content management systems – one for the mobile app, one for the webshop. Marketeers were frustrated by the repetitive task and the mistakes that inevitably occurred. Synchronising the promotional activities in the two platforms was time-consuming and frustrating.
Their former legacy CMS was hard to use for content creators. Technically, it was not possible to simply modify the legacy CMS to Avec’s needs.