Deploy your Vercel project with GraphCMS webhooks in 3 easy steps

Jamie Barton
Jamie Barton

February 1, 2021

If you are using Vercel for your deployments, you should check our official integration for a one-click build button. Alternatively, if you want a hands off approach, you can use GraphCMS webhooks to automatically deploy when content changes.

Step 1: Create your deploy hook

Inside your Vercel project Git settings, scroll to the "Deploy Hooks" section. You'll want to specify the name of your hook, and the Git branch name you want to trigger a deployment for.

The name is only a reference to you, and you should never share these deployment URLs, as they're public, and don't require any authentication to call.

Vercel Deploy Hooks form

Once you've configured your hook, create it, and copy the URL.

Deploy published content on master

Step 2: Configure GraphCMS

Now inside your GraphCMS project, go to webhooks and click to create a new one.

Give your webhook a name, and paste your Vercel deploy hook URL inside the URL input. You can disable including the payload. GraphCMS webhook config

Next you will want to configure the triggers which call the Vercel deploy hook. You can specify:

Content Model

You can specify one or more content models within your project that causes this webhook to trigger. If you don't specify any, then any content model will be linked to this webhook.


In some cases you may want to deploy a custom content stage such as DRAFT to a staging environment. When you need to do this, you'll most likely want to duplicate your project inside Vercel, connected to the same repo, and repeat step 1.

In this example, we'll select Published as the stage we're watching for content to be published to. This means if someone is drafting a post inside GraphCMS, then our Vercel deploy hook will not be called.


You can specify one or more actions to watch to trigger your Vercel build hook. In this example, we want to redeploy our Vercel project whenever content is published, or unpublished, so we'll opt to leave this field empty.

GraphCMS webhook triggers

 Step 3: Publish content and deploy

Now head to your content editor, make a change, and click "Save and publish". You'll then notice inside your Vercel deployments list there is a new build.

Save and publish button

That's it!

It's Easy To Get Started

GraphCMS plans are flexibly suited to accommodate your growth. Get started for free, or reach out to our sales team to discuss larger projects with more complex needs